Fundamentals of modern marketing

Bibliographic Details
Main Authors: Cundiff, Edward W. (Author), Govoni, Norman A. P. (Author), Still, Richard Ralph , 1921 (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1985
Edition:4th ed.
Subjects:

MARC

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050 0 0 |a HF5415   |b .C793 1985 
090 0 0 |a HF5415   |b .C793 1985 
100 0 |a Cundiff, Edward W. ,   |e author 
245 0 0 |a Fundamentals of modern marketing   |c Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. 
250 |a 4th ed. 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1985 
300 |a xi, 482 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a Govoni, Norman A. P. ,   |e author 
700 0 |a Still, Richard Ralph ,   |d 1921 ,   |e author 
999 |a 1000010902   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus