Fundamentals of modern marketing

Bibliographic Details
Main Authors:	Cundiff, Edward W. (Author), Govoni, Norman A. P. (Author), Still, Richard Ralph 1921 (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1985
Edition:	4th ed.
Subjects:	Marketing

Description
Physical Description:	xi, 482 p. ill. ; 25 cm.
ISBN:	0133414396

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