Fundamentals of modern marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1985
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xi, 482 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0133414396 |