Strategic marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1982
|
| Series: | The Irwin series in marketing
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011281 | ||
| 008 | 021119s1982 | ||
| 020 | |a 0256026459 | ||
| 090 | 0 | 0 | |a HF5415.135 |b .C72 1982 |
| 100 | 0 | |a Cravens, David W. |e author | |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens |
| 260 | 2 | |a Homewood, Ill. |b Irwin |c 1982 | |
| 300 | |a xv, 456 p. |b ill. |c 24 cm | ||
| 440 | 0 | 4 | |a The Irwin series in marketing |
| 650 | 0 | |a Marketing |x Decision making | |
| 650 | 0 | |a Marketing |x Management | |
| 999 | |a 1000010898 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||