Marketing

Bibliographic Details
Main Authors: Berkowitz, Eric N. (Author), Kerin, Roger A. (Author), Rudelius, William (Author)
Format: Book
Published: Boston, Mass. : Irwin , 1989
Edition:2nd ed
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011279
005 20140402093000.0
008 021119s1989
020 |a 0256075131 
090 0 0 |a HF5415   |b .B47 1989 
100 1 |a Berkowitz, Eric N. ,   |e author 
245 1 0 |a Marketing   |c Eric N. Berkowitz, Roger A. Kerin, William Rudelius 
250 |a 2nd ed 
260 2 |a Boston, Mass. :   |b Irwin ,   |c 1989 
300 |a xxv, 752 p. :   |b ill. (some col.) ;   |c 26 cm.   |e 1 computer disk (5 1/4 in.) 
500 |a System requirements for computer disk: IBM PC 
504 |a Includes bibliographical references (p. 702-719) and index 
650 0 |a Marketing 
700 1 |a Kerin, Roger A. ,   |e author 
700 1 |a Rudelius, William ,   |e author 
999 |a 1000010121   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000010122   |b Computer Disc   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus