Marketing

Marketing

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Bibliographic Details
Main Authors: Berkowitz, Eric N. (Author), Kerin, Roger A. (Author), Rudelius, William (Author)
Format: Book
Published: Boston, Mass. Irwin 1989
Edition:2nd ed
Subjects:
Marketing
Description
Physical Description:xxv, 752 p. ill. (some col.) 26 cm. 1 computer disk (5 1/4 in.)
ISBN:0256075131

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