Strategic marketing

Bibliographic Details
Main Authors: Cady, John F. (Author), Buzzell, Robert D. (Robert Dow) 1933- (Author)
Format: Book
Published: Boston, Mass. Little, Brown c1986
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011277
008 021119n
020 |a 0316123285 
090 0 0 |a HF5415  |b .C233 1986 
100 0 |a Cady, John F.  |e author 
245 0 0 |a Strategic marketing   |c John F. Cady, Robert D. Buzzell 
260 2 |a Boston, Mass.   |b Little, Brown  |c c1986 
300 |a viii, 664 p.   |b ill. ;  |c 25 cm. 
650 0 |a Marketing  |v Case studies 
700 0 |a Buzzell, Robert D.  |q (Robert Dow)  |d 1933-  |e author 
999 |a 1000010893  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000010894  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus