Strategic marketing

Bibliographic Details
Main Authors: Cady, John F. (Author), Buzzell, Robert D. [ (Robert Dow)] , 1933- (Author)
Format: Book
Published: Boston, Mass. : Little, Brown , c1986
Subjects:

MARC

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100 0 |a Cady, John F. ,   |e author 
245 0 0 |a Strategic marketing   |c John F. Cady, Robert D. Buzzell 
260 2 |a Boston, Mass. :   |b Little, Brown ,   |c c1986 
300 |a viii, 664 p. :   |b ill. ; ;   |c 25 cm. 
650 0 |a Marketing   |v Case studies 
700 0 |a Buzzell, Robert D. [  |q (Robert Dow)] ,   |d 1933- ,   |e author 
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999 |a 1000010894   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus