Strategic marketing

Strategic marketing

Bibliographic Details
Main Authors: Cady, John F. (Author), Buzzell, Robert D. (Robert Dow) 1933- (Author)
Format: Book
Published: Boston, Mass. Little, Brown c1986
Subjects:
Marketing > Case studies
Description
Physical Description:viii, 664 p. ill. ; 25 cm.
ISBN:0316123285

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