APA (7th ed.) Citation

Cady, J. F., & Buzzell, R. D. (1986). Strategic marketing. Little, Brown.

Chicago Style (17th ed.) Citation

Cady, John F., and Robert D. Buzzell. Strategic Marketing. Boston, Mass: Little, Brown, 1986.

MLA (9th ed.) Citation

Cady, John F., and Robert D. Buzzell. Strategic Marketing. Little, Brown, 1986.