Marketing : strategic foundations

Bibliographic Details
Main Authors: Busch, Paul S. (Author), Houston, Michael J. (Author)
Format: Book
Published: Homewood, Ill. : Irwin , 1985.
Series:The Irwin series in marketing
Subjects:

MARC

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090 0 0 |a HF5415   |b .B8 1985 
100 0 |a Busch, Paul S. ,   |e author 
245 0 0 |a Marketing :   |b strategic foundations   |c Paul S. Busch, Michael J. Houston. 
260 2 |a Homewood, Ill. :   |b Irwin ,   |c 1985. 
300 |a xxii, 881, 22 p., [8] p. of plates :   |b ill. (some col.) ; ;   |c 24 cm. 
440 0 4 |a The Irwin series in marketing 
504 |a Includes index 
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700 0 |a Houston, Michael J. ,   |e author 
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999 |a 1000010891   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus