Marketing : strategic foundations
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1985.
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| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xxii, 881, 22 p., [8] p. of plates : ill. (some col.) ; ; 24 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0256028435 |