APA (7th ed.) Citation

Busch, P. S., & Houston, M. J. (1985). Marketing: Strategic foundations. Irwin.

Chicago Style (17th ed.) Citation

Busch, Paul S., and Michael J. Houston. Marketing: Strategic Foundations. Homewood, Ill.: Irwin, 1985.

MLA (9th ed.) Citation

Busch, Paul S., and Michael J. Houston. Marketing: Strategic Foundations. Irwin, 1985.