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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011275 |
| 005 |
20181107093000.0 |
| 008 |
021119s1982 |
| 020 |
|
|
|a 0201000792
|
| 090 |
0 |
0 |
|a HF5415
|b .B72 ff
|
| 100 |
0 |
|
|a Bradway, Bruce M. ,
|e author
|
| 245 |
0 |
0 |
|a Strategic marketing :
|b a handbook for entrepreneurs and managers
|c Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard
|
| 260 |
2 |
|
|a Reading, Mass. :
|b Addison-Wesley ,
|c c1982
|
| 300 |
|
|
|a xii, 283 p. :
|b ill. ; ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 229-239) and index
|
| 650 |
|
0 |
|a Marketing
|v Handbooks, manuals, etc.
|
| 700 |
0 |
|
|a Frenzel, Mary Anne ,
|e author
|
| 700 |
0 |
|
|a Pritchard, Robert E. ,
|d 1941- ,
|e author
|
| 999 |
|
|
|a 1000033336
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|