Strategic marketing : a handbook for entrepreneurs and managers
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Reading, Mass. :
Addison-Wesley ,
c1982
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| Subjects: |
| Physical Description: | xii, 283 p. : ill. ; ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. 229-239) and index |
| ISBN: | 0201000792 |