Contemporary marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago
Dryden Press
c1986
|
| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011274 | ||
| 008 | 021119n | ||
| 020 | |a 0030031893 | ||
| 090 | 0 | 0 | |a HF5415 |b .B53 1986 |
| 100 | 0 | |a Boone, Louis E. |e author | |
| 245 | 0 | 0 | |a Contemporary marketing |c Louis E. Boone, David L. Kurtz |
| 250 | |a 5th ed. | ||
| 260 | 2 | |a Chicago |b Dryden Press |c c1986 | |
| 300 | |a xxxviii, 578, [40] |b ill. (some col.) ; |c 27 cm. | ||
| 440 | 0 | 4 | |a The Dryden Press series in marketing |
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Kurtz, David L. |e author | |
| 999 | |a 1000010887 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||