Contemporary marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1986
|
| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xxxviii, 578, [40] : ill. (some col.) ; ; 27 cm. |
|---|---|
| Bibliography: | Bibliography: p. [1]-[6] (2nd group) Includes bibliographies and index |
| ISBN: | 0030031893 |