Contemporary marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
Chicago
Dryden Press
c1986
|
| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xxxviii, 578, [40] ill. (some col.) ; 27 cm. |
|---|---|
| ISBN: | 0030031893 |