The marketing edge : making strategies work
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
Free Press ,
c1985
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011273 | ||
| 005 | 20040308093000.0 | ||
| 008 | 021119s1985 | ||
| 020 | |a 0029042003 | ||
| 090 | 0 | 0 | |a HF5415 |b .B524 1985 |
| 100 | 0 | |a Bonoma, Thomas V. , |e author | |
| 245 | 1 | 4 | |a The marketing edge : |b making strategies work |c Thomas V. Bonoma |
| 260 | 2 | |a New York : |b Free Press , |c c1985 | |
| 300 | |a xiii, 241 p. : |b ill. ; |c 25 cm. | ||
| 501 | |a Includes index | ||
| 504 | |a Bibliography: p. 229-237 | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 1000010886 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||