Industrial marketing for results
| Main Author: | |
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| Format: | Book |
| Published: |
Reading, Mass. :
Addison-Wesley ,
c1981
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| Subjects: |
| Physical Description: | xiv, 210 p. ; ; 29 cm. |
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| Bibliography: | "Strategic marketing planning workbook": p. 187-210. |
| ISBN: | 020100075X |