Marketing

Bibliographic Details
Main Authors: Bennett, Peter D. (Author), Fry, Robert A. (Author), Lamm, Robert P. (Author)
Format: Book
Published: New York McGraw-Hill c1988
Series:McGraw-Hill series in marketing
Subjects:

MARC

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050 0 0 |a HF5415  |b .B4293 1988 
090 0 0 |a HF5415  |b .B4293 1988 
100 0 |a Bennett, Peter D.  |e author 
245 0 0 |a Marketing   |c Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. 
260 2 |a New York  |b McGraw-Hill  |c c1988 
300 |a xxvii, 763 p.   |b ill. (some col.) ;  |c 26 cm. 
440 0 0 |a McGraw-Hill series in marketing 
650 0 |a Marketing 
700 0 |a Fry, Robert A.  |e author 
700 0 |a Lamm, Robert P.  |e author 
999 |a 1000010884  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus