Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1988
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xxvii, 763 p. : ill. (some col.) ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographies and indexes |
| ISBN: | 007004721995 |