International dictionary of marketing and communication
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Glasgow :
Blackie ,
c1987
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011268 | ||
| 005 | 20070821093000.0 | ||
| 008 | 021119s1987 | ||
| 020 | |a 0216922542 | ||
| 090 | 0 | 0 | |a HF5412 |b .J43 |
| 100 | 0 | |a Jefkins, Frank William , |e author | |
| 245 | 1 | 0 | |a International dictionary of marketing and communication |c by Frank Jefkins. |
| 260 | 2 | |a Glasgow : |b Blackie , |c c1987 | |
| 300 | |a vii, 391 p. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing |v Dictionaries | |
| 999 | |a 1000033332 |b Book |c Reference |e Gong Badak Campus | ||