International dictionary of marketing and communication

Bibliographic Details
Main Author: Jefkins, Frank William (Author)
Format: Book
Published: Glasgow Blackie c1987
Subjects:

MARC

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090 0 0 |a HF5412  |b .J43 
100 0 |a Jefkins, Frank William  |e author 
245 1 0 |a International dictionary of marketing and communication  |c by Frank Jefkins. 
260 2 |a Glasgow  |b Blackie  |c c1987 
300 |a vii, 391 p.  |c 24 cm 
650 0 |a Marketing  |v Dictionaries 
999 |a 1000033332  |b Book  |c Reference  |e Gong Badak Campus