Strategic marketing and management

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Strategic marketing and management

Bibliographic Details
Main Authors:	Gardner, David Morgan , 1936- (Author), Thomas, Howard , 1943- (Author)
Corporate Authors:	American Marketing Association, University of Illinois (Urbana-Champaign)
Format:	Book
Published:	Chichester : John Wiley , 1985
Subjects:	Marketing > Congresses Marketing > Management > Congresses

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