Strategic marketing and management

Bibliographic Details
Main Authors: Gardner, David Morgan 1936- (Author), Thomas, Howard 1943- (Author)
Corporate Authors: American Marketing Association, University of Illinois (Urbana-Champaign)
Format: Book
Published: Chichester John Wiley 1985
Subjects:

MARC

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245 0 0 |a Strategic marketing and management  |c edited by Howard Thomas and David Gardner 
260 2 |a Chichester  |b John Wiley  |c 1985 
300 |a x, 509 p.  |b ill.  |c 24 cm 
650 0 |a Marketing  |v Congresses 
650 0 |a Marketing  |x Management  |v Congresses 
700 1 |a Gardner, David Morgan  |d 1936-  |e author 
700 1 |a Thomas, Howard  |d 1943-  |e author 
710 2 1 |a American Marketing Association  |c Marketing Education Division 
710 2 1 |a University of Illinois (Urbana-Champaign)  |c Department of Business Administration 
999 |a 1000010878  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus