Strategic marketing and management

Bibliographic Details
Main Authors: Gardner, David Morgan , 1936- (Author), Thomas, Howard , 1943- (Author)
Corporate Authors: American Marketing Association, University of Illinois (Urbana-Champaign)
Format: Book
Published: Chichester : John Wiley , 1985
Subjects:

MARC

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008 021119s1985
020 |a 04719042360 
090 0 0 |a HF5411   |b .S87 1985 
245 0 0 |a Strategic marketing and management   |c edited by Howard Thomas and David Gardner 
260 2 |a Chichester :   |b John Wiley ,   |c 1985 
300 |a x, 509 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |v Congresses 
650 0 |a Marketing   |x Management   |v Congresses 
700 1 |a Gardner, David Morgan ,   |d 1936- ,   |e author 
700 1 |a Thomas, Howard ,   |d 1943- ,   |e author 
710 2 1 |a American Marketing Association ,   |c Marketing Education Division 
710 2 1 |a University of Illinois (Urbana-Champaign) ,   |c Department of Business Administration 
999 |a 1000010878   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus