Strategic marketing and management
| Main Authors: | , |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
Chichester :
John Wiley ,
1985
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| Subjects: |
| Physical Description: | x, 509 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 04719042360 |