Strategic marketing and management

Strategic marketing and management

Bibliographic Details
Main Authors: Gardner, David Morgan 1936- (Author), Thomas, Howard 1943- (Author)
Corporate Authors: American Marketing Association, University of Illinois (Urbana-Champaign)
Format: Book
Published: Chichester John Wiley 1985
Subjects:
Marketing > Congresses
Marketing > Management > Congresses
Description
Physical Description:x, 509 p. ill. 24 cm
ISBN:04719042360

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