Strategic marketing and management

Strategic marketing and management

Bibliographic Details
Main Authors: Gardner, David Morgan , 1936- (Author), Thomas, Howard , 1943- (Author)
Corporate Authors: American Marketing Association, University of Illinois (Urbana-Champaign)
Format: Book
Published: Chichester : John Wiley , 1985
Subjects:
Marketing > Congresses
Marketing > Management > Congresses
Description
Physical Description:x, 509 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:04719042360

Similar Items