APA (7th ed.) Citation

Ries, A., & Trout, J. (1991). Horse sense: The key to success is finding a horse to ride. McGraw-Hill.

Chicago Style (17th ed.) Citation

Ries, Al, and Jack Trout. Horse Sense: The Key to Success Is Finding a Horse to Ride. New York: McGraw-Hill, 1991.

MLA (9th ed.) Citation

Ries, Al, and Jack Trout. Horse Sense: The Key to Success Is Finding a Horse to Ride. McGraw-Hill, 1991.