APA (7th ed.) Citation

McMahon, R. J. (1986). Bank marketing handbook: How to compete in the financial services industry. Bankers Publishing Co.

Chicago Style (17th ed.) Citation

McMahon, Robert J. Bank Marketing Handbook: How to Compete in the Financial Services Industry. Boston: Bankers Publishing Co, 1986.

MLA (9th ed.) Citation

McMahon, Robert J. Bank Marketing Handbook: How to Compete in the Financial Services Industry. Bankers Publishing Co, 1986.