Global perspectives on advertising self-regulation principles and practices in thirty-eight countries

Bibliographic Details
Main Author: Boddewyn, Jean J. (Author)
Format: Book
Published: Westport, Conn. ; London Quorum Books 1992
Subjects:

MARC

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245 0 0 |a Global perspectives on advertising self-regulation   |b principles and practices in thirty-eight countries   |c Jean J. Boddewyn   |f foreword by Norman Vale 
260 2 |a Westport, Conn. ;  |a London   |b Quorum Books  |c 1992 
300 |a xiv, 234 p.   |b ill. ;  |c 25 cm. 
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