Advertising management

Advertising management

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Bibliographic Details
Main Authors: Aaker, David A. (Author), Batra, Rajeev (Author), Myers, John G. (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1992
Edition:4th ed.
Subjects:
Advertising > Management
Description
Physical Description:xiii, 593 p. ill. ; 25 cm.
ISBN:0130141011

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