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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000010384 |
| 008 |
021119s1992 |
| 020 |
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|a 025609196X
|
| 090 |
0 |
0 |
|a HF5821
|b .B62 1992
|
| 100 |
0 |
|
|a Bovee, Courtland L.
|e author
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c Courtland L. Bovee, William F. Arens
|
| 250 |
|
|
|a 4th ed
|
| 260 |
2 |
|
|a Homewood, Ill.
|b Irwin
|c c1992
|
| 300 |
|
|
|a xxxi, 718, [58] p.
|b ill. (some col.)
|c 29 cm
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Arens, William F.
|e author
|
| 999 |
|
|
|a 1000013631
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|