APA (7th ed.) Citation

Bovee, C. L., & Arens, W. F. (1992). Contemporary advertising (4th ed.). Irwin.

Chicago Style (17th ed.) Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. 4th ed. Homewood, Ill: Irwin, 1992.

MLA (9th ed.) Citation

Bovee, Courtland L., and William F. Arens. Contemporary Advertising. 4th ed. Irwin, 1992.