Retail advertising and sales promotion

Retail advertising and sales promotion

Bibliographic Details
Main Authors: Edwards, Charles Mundy (Author), Lebowitz, Carl F. (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1981
Edition:4th ed.
Subjects:
Advertising
Retail trade
Description
Physical Description:xii, 531 p. ill. ; 24 cm.
ISBN:0137750986

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