APA (7th ed.) Citation

Edwards, C. M., & Lebowitz, C. F. (1981). Retail advertising and sales promotion (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Edwards, Charles Mundy, and Carl F. Lebowitz. Retail Advertising and Sales Promotion. 4th ed. Englewood Cliffs, NJ: Prentice-Hall, 1981.

MLA (9th ed.) Citation

Edwards, Charles Mundy, and Carl F. Lebowitz. Retail Advertising and Sales Promotion. 4th ed. Prentice-Hall, 1981.