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00000cam a2200000 7i4500 |
| 001 |
0000010382 |
| 008 |
021119n |
| 020 |
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|a 0030016738
|
| 090 |
0 |
0 |
|a HF5823
|b .D78
|
| 100 |
0 |
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|a Dunn, S. Watson
|q (Samuel Watson)
|d 1918-1997
|e author
|
| 245 |
0 |
0 |
|a Advertising
|b its role in modern marketing
|c S. Watson Dunn, Arnold M. Barban
|
| 250 |
|
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|a 6th ed.
|
| 260 |
2 |
|
|a Chicago
|b Dryden Press
|c c1986
|
| 300 |
|
|
|a xxviii, 802 p., [8] p. of plates
|b ill. (some col.) ;
|c 25 cm.
|
| 440 |
0 |
0 |
|a Dryden Press series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
0 |
|
|a Barban, Arnold M.
|e author
|
| 999 |
|
|
|a 1000013671
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|