Advertising its role in modern marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
Chicago
Dryden Press
c1986
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| Edition: | 6th ed. |
| Series: | Dryden Press series in marketing
|
| Subjects: |
| Physical Description: | xxviii, 802 p., [8] p. of plates ill. (some col.) ; 25 cm. |
|---|---|
| ISBN: | 0030016738 |