Advertising management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1987
|
| Edition: | 3rd ed. |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000010381 | ||
| 008 | 021119s1987 | ||
| 020 | |a 0130160490 | ||
| 050 | 0 | 0 | |a HF5823 |b .A13 1987 |
| 090 | 0 | 0 | |a HF5823 |b .A132 |
| 100 | 0 | |a Aaker, David A. |e author | |
| 245 | 0 | 0 | |a Advertising management |c David A. Aaker, John G. Myers |
| 250 | |a 3rd ed. | ||
| 260 | 2 | |a Englewood Cliffs, NJ |b Prentice-Hall |c c1987 | |
| 300 | |a xii, 564 p. |b ill. ; |c 24 cm. | ||
| 650 | 0 | |a Advertising |x Management | |
| 700 | 0 | |a Myers, John G. |e author | |
| 999 | |a 1000013665 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||