Advertising management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c1982
|
| Edition: | 2d ed. |
| Series: | Prentice-Hall International series in management
|
| Subjects: |
| Physical Description: | xiii, 560 p. ill. ; 24 cm. |
|---|---|
| ISBN: | 0130160067 |