APA (7th ed.) Citation

Schultz, D. E. (1981). Essentials of advertising strategy. NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E. Essentials of Advertising Strategy. Lincolnwood, Ill: NTC Business Books, 1981.

MLA (9th ed.) Citation

Schultz, Don E. Essentials of Advertising Strategy. NTC Business Books, 1981.