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| LEADER |
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| 001 |
0000010378 |
| 008 |
021119s1986 |
| 020 |
|
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|a 0256033021
|
| 090 |
0 |
0 |
|a HF5821
|b .B68
|
| 100 |
0 |
|
|a Bovee, Courtland L.
|e author
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c Courtland L. Bovee, William F. Arens
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a Homewood, Ill.
|b Irwin
|c 1986
|
| 300 |
|
|
|a xxvii, 629, [45] p.
|b ill. (some col.)
|c 28 cm
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
1 |
|
|a Arens, William F.
|e author
|
| 999 |
|
|
|a 1000013632
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013633
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000013634
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|