Contemporary advertising

Bibliographic Details
Main Authors: Bovee, Courtland L. (Author), Arens, William F. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1986
Edition:2nd ed
Series:The Irwin series in marketing
Subjects:
Description
Physical Description:xxvii, 629, [45] p. ill. (some col.) 28 cm
ISBN:0256033021