Contemporary advertising
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill.
Richard D. Irwin
1982
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000010377 | ||
| 008 | 021119s1982 | ||
| 020 | |a 0256027366 | ||
| 090 | 0 | 0 | |a HF5821 |b .B62 1982 |
| 100 | 0 | |a Bovee, Courtland L. |e author | |
| 245 | 1 | 0 | |a Contemporary advertising |c Courtland L. Bovee, William F. Arens |
| 260 | 2 | |a Homewood, Ill. |b Richard D. Irwin |c 1982 | |
| 300 | |a xxiv, 808 p. |b ill. (some col.) |c 29 cm | ||
| 650 | 0 | |a Advertising | |
| 700 | 1 | |a Arens, William F. |e author | |
| 999 | |a 1000013630 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||