Contemporary advertising

Contemporary advertising

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Bibliographic Details
Main Authors: Bovee, Courtland L. (Author), Arens, William F. (Author)
Format: Book
Published: Homewood, Ill. Richard D. Irwin 1982
Subjects:
Advertising
Description
Physical Description:xxiv, 808 p. ill. (some col.) 29 cm
ISBN:0256027366

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