APA (7th ed.) Citation

Enrico, R., & Kornbluth, J. (1986). The other guy blinked: How Pepsi won the Cola wars. Bantam Books.

Chicago Style (17th ed.) Citation

Enrico, Roger, and Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola Wars. Toronto: Bantam Books, 1986.

MLA (9th ed.) Citation

Enrico, Roger, and Jesse Kornbluth. The Other Guy Blinked: How Pepsi Won the Cola Wars. Bantam Books, 1986.