Handbook of advocacy advertising concepts, strategies and applications

Bibliographic Details
Main Author: Sethi, S. Prakesh (Author)
Format: Book
Published: Cambridge, MA Ballinger 1987
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000009702
008 021119s1987
020 |a 0887301630 
050 0 0 |a HD59.3  |b .S44 f 
090 0 0 |a HD59.3  |b .S44 f 
100 1 |a Sethi, S. Prakesh  |e author 
245 1 0 |a Handbook of advocacy advertising  |b concepts, strategies and applications  |c S. Prakesh Sethi 
246 1 0 |a Advocacy advertising  |b concepts, strategies and applications 
260 |a Cambridge, MA  |b Ballinger  |c 1987 
300 |a 577 p.  |c 28 cm 
650 0 |a Advocacy advertising  |v Case studies 
999 |a 1000029112  |b Book  |c Close Access  |e Gong Badak Campus