APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. F. (2006). Strategic marketing (8th ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. New York: McGraw Hill, 2006.

MLA (9th ed.) Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. McGraw Hill, 2006.