TargetSmart! database marketing for the small business

Bibliographic Details
Main Authors: Newberg, Jay 1948- (Author), Marcus, Claudio 1961- (Author)
Format: Book
Published: Grants Pass, Ore. The Oasis Press/PSI Research c1996
Series:PSI successful business library
Subjects:

MARC

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100 0 |a Newberg, Jay  |d 1948-  |e author 
245 0 0 |a TargetSmart!   |b database marketing for the small business   |c by Jay Newberg, Claudio Marcus   |f foreword by Philip Kotler 
260 2 |a Grants Pass, Ore.   |b The Oasis Press/PSI Research  |c c1996 
300 |a xv, 181 p.   |b col. ill. ;  |c 27 cm. 
440 0 0 |a PSI successful business library 
650 0 |a Database marketing 
700 0 |a Marcus, Claudio  |d 1961-  |e author 
999 |a 1000079520  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus