TargetSmart! : database marketing for the small business

Bibliographic Details
Main Authors: Newberg, Jay , 1948- (Author), Marcus, Claudio , 1961- (Author)
Format: Book
Published: Grants Pass, Ore. : The Oasis Press/PSI Research , c1996
Series:PSI successful business library
Subjects:

MARC

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020 |a 155571384X 
090 0 0 |a HF5415.126   |b .N49 1996 
100 0 |a Newberg, Jay ,   |d 1948- ,   |e author 
245 0 0 |a TargetSmart! :   |b database marketing for the small business   |c by Jay Newberg, Claudio Marcus   |f foreword by Philip Kotler 
260 2 |a Grants Pass, Ore. :   |b The Oasis Press/PSI Research ,   |c c1996 
300 |a xv, 181 p. :   |b col. ill. ; ;   |c 27 cm. 
440 0 0 |a PSI successful business library 
504 |a Includes index 
650 0 |a Database marketing 
700 0 |a Marcus, Claudio ,   |d 1961- ,   |e author 
999 |a 1000079520   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus