Services marketing : integrating customer focus across the firm
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw Hill/Irwin ,
c2006
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxvii, 708 p. : ill. ; 27 cm. |
|---|---|
| ISBN: | 0072961945 |