APA (7th ed.) Citation

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2006). Services marketing: Integrating customer focus across the firm (4th ed.). McGraw Hill/Irwin.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. New York: McGraw Hill/Irwin, 2006.

MLA (9th ed.) Citation

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 4th ed. McGraw Hill/Irwin, 2006.