Services marketing text & cases
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi
Tata McGraw-Hill
c2004
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000009077 | ||
| 008 | 021119s2004 | ||
| 020 | |a 0070585822 (pbk.) | ||
| 090 | 0 | 0 | |a HD9980.5 |b .N37 2004 |
| 100 | 0 | |a Nargundkar, Rajendra |e author | |
| 245 | 1 | 0 | |a Services marketing |b text & cases |c Rajendra Nargundkar |
| 260 | 2 | |a New Delhi |b Tata McGraw-Hill |c c2004 | |
| 300 | |a xviii, 357 p. |b ill. |c 26 cm | ||
| 650 | 0 | |a Service industries |x Marketing | |
| 999 | |a 1000105871 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||