Services marketing : text & cases

Bibliographic Details
Main Author: Nargundkar, Rajendra (Author)
Format: Book
Published: New Delhi : Tata McGraw-Hill , c2004
Subjects:

MARC

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245 1 0 |a Services marketing :   |b text & cases   |c Rajendra Nargundkar 
260 2 |a New Delhi :   |b Tata McGraw-Hill ,   |c c2004 
300 |a xviii, 357 p. :   |b ill. ;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Service industries   |x Marketing 
999 |a 1000105871   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus