Marketing management

Bibliographic Details
Main Authors:	Shapiro, Benson P. (Author), Dolan, Robert J. (Author), Quelch, John A. (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , 1985
Series:	The Irwin series in marketing
Subjects:	Marketing Marketing > Management

Marketing management by Shapiro, Benson P., Dolan, Robert J., Quelch, John A.

Published 1985