Experiential exercises in marketing research

Bibliographic Details
Main Authors: Luck, David J. (Author), Rubin, Ronald S. (Author), Taylor, Donald A. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1980
Subjects:

MARC

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090 0 1 |a HF5415.2   |b .L834 
100 0 |a Luck, David J. ,   |e author 
245 0 0 |a Experiential exercises in marketing research   |c David J. Luck, Ronald S. Rubin, Donald A. Taylor 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1980 
300 |a 181 p. ; ;   |c 29 cm. 
650 0 |a Marketing research   |x Problems, exercises, etc. 
700 0 |a Rubin, Ronald S. ,   |e author 
700 0 |a Taylor, Donald A. ,   |e author 
999 |a 1000017881   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus