APA (7th ed.) Citation

Luck, D. J., Rubin, R. S., & Taylor, D. A. (1980). Experiential exercises in marketing research. Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J., Ronald S. Rubin, and Donald A. Taylor. Experiential Exercises in Marketing Research. Englewood Cliffs, NJ: Prentice-Hall, 1980.

MLA (9th ed.) Citation

Luck, David J., et al. Experiential Exercises in Marketing Research. Prentice-Hall, 1980.